Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
By: Keller, Kevin Lane.
Contributor(s): Parameswaran, Ambi M. G | Jacob, Isaac.
Material type:
BookPublisher: India : Pearson, c2015Edition: 4th ed.Description: xvi, 586p.: ill.; 23cm.ISBN: 9789332542204.Subject(s): Brand management | Brand name products | Strategic planning | Product managementDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 KES 2015 (Browse shelf) | Not For Loan | 15903 | |
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Eastern University Library General Stacks | 658.8 KES 2015 (Browse shelf) | Available | 15904 | |
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Books
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Eastern University Library General Stacks | 658.8 KES 2015 (Browse shelf) | Available | 15905 |
Includes bibliographical references and index.
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